LEXINGTON, VA – Devils Backbone Brewing Company is thrilled to announce a new partnership with the Appalachian Trail Conservancy (ATC), a nonprofit organization whose mission is to preserve and manage the Appalachian Trail (A.T.). To build awareness about the Trail and bring visibility to the ATC’s great work, the organization’s logo will appear on the packaging for Trail Angel Weiss, a Bavarian-style Hefeweizen (4.9% ABV, 12 IBU) that’s part of the Devils Backbone Daypack seasonable series of canned, sessionable beers. The brewery will donate $1 to the ATC for each case sold in support of Trail maintenance. The beer will be available in market through the month of July.
Devils Backbone Brewing Company has supported A.T. thru-hikers for many years and the Basecamp Brewpub is located near Reid’s Gap, a major A.T. mile marker. When thru-hikers pass through Nelson County, they are welcomed at Basecamp and invited to set up camp and enjoy a fresh hiker’s breakfast. This partnership is an exciting opportunity to further support A.T. hikers and promote stewardship of the longest hiking-only footpath in the world. It is also a major component of Devils Backbone’s new Heartland Initiative.
“I am honored to have our brewery become a partner of the Appalachian Trail Conservancy. It is a natural fit for us as the A.T. travels through one of the oldest mountain ranges, the Blue Ridge Mountains, which is in our brewpub’s playground. Nelson County is an A.T. community and Devils Backbone is a friend to the trail and the thru-hikers from around the world,” says Devils Backbone Founder Heidi Crandall. “I hope to provide additional funds and support for the ATC in maintaining and preserving the trail system.”
Starting this year, the Trail Angel Weiss six-pack carriers now read: “On mountain peaks as far as the eye can see, millions of hikers trek from Maine to Georgia. The Appalachian Trail connects us all, and with your donation of $1.00 per case of Trail Angel Weiss beer, your support helps the Appalachian Trail Conservancy preserve & manage the Appalachian Trail, ensuring that its vast natural beauty and priceless cultured heritage can be shared and enjoyed today, tomorrow and for centuries to come!”
Trail Angel Weiss is a special beer to the Devils Backbone family. While hiking the A.T., hikers come across “trail angels” that provide a little bit of the storied “trail magic” — unexpected acts of kindness to help the hikers make the 2000 mile trek from Georgia to Maine, like giving them a lift down the road, sharing food with them, or giving back directly to the A.T. by volunteering for trail maintenance opportunities.
“The Appalachian Trail Conservancy is thrilled to officially partner with Devils Backbone Brewing Company, which has contributed to the Appalachian Trail hiking community for years,” said Tiffany Lawrence, Vice President for Membership & Development at the ATC. “The release of Trail Angel not only highlights the importance of the A.T. experience to Devils Backbone, but also their commitment to helping maintain the Trail through their generous contributions.”
Devils Backbone and the ATC are exploring additional ways to collaborate and bring awareness to the missions of both the brewery and the non-profit organization during 2017.
Trail Angel Weiss is available now through July in cans and on draft throughout the Devils Backbone distribution footprint.
About Devils Backbone Brewing Company
Devils Backbone operates two breweries in the heartland of Virginia, the original Basecamp Brewpub & Meadows and Outpost Brewery & Tap Room (50 North Wind Lane, Lexington, VA). Devils Backbone beers are inspired by the great brewing traditions of Europe and the ingenuity of modern craft brewing and have earned numerous accolades for excelling in the art of lager brewing in an ale dominated industry.
Basecamp Brewpub is home to the original pilot brewery, a “test kitchen” for beer recipe formulation. The pub’s 16 taps pour fresh craft beer to compliment a menu of award-winning
smoked meats and pub fare. The Meadows offers an outdoor experience at Basecamp including hiking trails, bike races and camping. Guests can enjoy wood-fired dishes from the Oak Grill, grab a beer from one of the 20 outdoor taps and sit in Adirondack chairs around the campfires while looking out over the stunning Three Ridges Skyline.
About the Appalachian Trail Conservancy
The ATC was founded in 1925 by volunteers and federal officials working to build a continuous footpath along the Appalachian Mountains. A unit of the National Park System, the A.T. ranges from Maine to Georgia and is approximately 2,190 miles in length. It is the longest hiking-only footpath in the world. The mission of the ATC is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information, please visit www.appalachiantrail.org.
For more information, please visit dbbrewingcompany.com. You can also follow along as they Craft an Adventure #DBdaypack on Facebook/devilsbackbonebrewingcompany, Twitter @dbbrewingco and Instagram @devilsbackbonebrewingcompany.
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Devils Backbone PR & Communications Coordinator 540-491-3735 email@example.com